Camp Wildfire

Digital Marketing & Growth Hacking Manager

Join us to lead our digital marketing and growth hacking work and use your creative and scientific abilities to drive the expansion of a human centric brand that's dedicated to bringing inspiration and joy to our community.

You will own the ticket sales strategy and digital marketing for our 2 leading festival/experience brands.

We are committed to your growth too. Our supportive team champions continuous learning and we will invest in your skills so you can experiment, refine, and master your craft.

About Wildkind

Wildkind is primarily an events business with two market leading outdoor events; Camp Wildfire and Camp Kindling. Founded in 2015 and growing rapidly, we aim to take our unique events worldwide to inspire, challenge and entertain over 1 million customers. 

Our mission

To spark curiosity, encourage endeavour and create joy.

Our culture 

We are ambitious and hard working. We have a supportive, growth focussed working culture and will invest in education and experimentation to push the boundaries of your abilities. We champion diverse skill sets, perspectives and discussion; everyone is encouraged to be themselves and input into the organisation and work at all levels. We care deeply about our work having a positive impact on our customers, colleagues, communities and the environment. We promote creativity and adventure in everything we do. You can read more about our culture and values here.

Key Information

Salary: £47,000 to £57,000 per year depending on experience

Social: Monthly adventures/parties with your team

Health: £500 per year for your physical/mental health

Education: £1000 per year for your learning and development

Tools: Premium hardware and software for you to do your best work

Annual Leave: 30 days (including public holidays)

Location: Hybrid (Min 2 days per week in London Office)

Hours: 35hrs per week (Normally 10:00-18:00 but some flexibility possible)

Start Date: Flexible 2025

Application Deadline: Rolling deadline. Applications are assessed as they are received. Apply as soon as possible.

Your mission

Own the growth marketing strategy and digital marketing. Utilising a mix of creativity and scientific rigour to test ideas and scale successes. 

Your objectives

1. Increase ROAS across paid media channels (Meta, Tiktok, Google)
2. Improve website conversion rates across key conversion types (visit>registration, registration>purchase)
3. Reduce reliance on paid media channels by improving organic discovery, referral and retention channels

Your responsibilities

As a company we focus on objectives and results, with individuals driving the decisions on the best ways to achieve them. We have included this list of responsibilities to give you an idea of the starting point for this position; the exact responsibilities will develop under your leadership.

• Ownership over ticket sales growth for our existing events and helping launch new experiences and products into our community.
• Line management of Social Media Content & Community Marketer and reporting to company leadership on marketing and sales work
• Create paid advertising strategy and run all paid digital advertising campaigns across Meta, Google, Tiktok and any emerging platforms such as Pinterest, Snapchat etc.
• Continually audit and improve our marketing and analytics tracking to ensure consistent and reliable data, debugging and solving any issues with the support of our developers where required.
• Create and manage a website conversion rate optimisation (CRO) strategy, implementing an ongoing testing regime to understand and improve key macro and micro conversions and ultimately improve the effectiveness of our marketing funnels.
• Management of website content.
• Work with our analytics platforms as well as session recording and variant testing tools to attribute revenue to marketing efforts, provide insights to the business on customer behaviour, and uncover opportunities for growth and efficiency.
• Create and operate a systematic approach to experimenting with marketing/growth ideas and rapidly scaling successful ones.
• Collaborate with content marketer with technical SEO guidance (eg information schemas) and in analysing keyword opportunities.
• Collaborate with content marketer on content strategy and analysis to improve content provided for advertising purposes.
• Making minor edits to creative and copy provided for advertising purposes.
• Collaborate with product and operations team members to embed marketing into our digital experiences, events and physical products to improve customer retention and referrals.

Your experience & abilities

• Depth of Knowledge: 5+ years experience in digital / growth marketing and 2+ years line managing a colleague.
• Media Buying: Extensive experience in developing, executing, scaling and optimising Meta ad accounts with spends above £50k per month. Additional experience with TikTok, Google, Snapchat is a bonus. 
• Technical: Ability to work with websites, tag managers, ad platforms and to setup and test data flows and rectify any issues. Can interface effectively with developers to solve complicated issues. Knowledge of privacy limitations on tracking and basic technical SEO requirements.
• Analytics & Data Science: Evidence of working with analytics software to attribute revenue to marketing efforts, understand user behaviour and use insights to drive action on improving conversion rates and marketing efficiency. Must have experience in Google Analytics, GTM and CRM/CDPs. Ideally has experience in some of the following: SQL, Tableau, Mixpanel.
• Scientific Marketing: Experience using scientific approaches to marketing; managing hypotheses and experiments that when systematically executed can uncover opportunities. 
• Customer Understanding & Psychology: ability to understand and empathise with our customers and target audiences, and utilise psychological principles to get people to take actions like registering or purchasing.
• Organisation Of Complexity: effective in organisation of complex combinations of options for paid marketing (e.g. combinations of copy, creative, platforms, placements, audiences, landing pages).
• Copy Editing: Ability to edit copy to make it conversion focussed.
• Email/SMS: Experience creating and optimising automated and campaign based email and SMS to drive action and conversions.

Application Process

Your cover letter should do the following:

• Tell us about your personal values and how they inform your approach to work
• Describe workplace cultures that you know bring out the best in you
• Highlight previous experience from your CV that is most relevant to the role
• Emphasise any specialist skills, qualifications or training you have that are relevant to the role
• Tell us which of the four Patrols you would join if you were attending one of our events

We are looking for team members who are interested in a long term career with Wildkind, and want to learn and grow with us. If you think you could achieve the goals set out in this role and would enjoy the work we do, we encourage you to apply regardless of your background. We have an extensive interview process which includes completing tasks and getting to know your potential colleagues, that will allow you to experience our culture first hand. We will request positive references from your past employers to support anything you tell us about your experience. 

We only accept applications via the form on this page, please do not send applications by post or email as they will not be considered.