Camp Wildfire
Only The
Curious

Digital & Growth Marketing Manager

Join us to lead our digital marketing work and use your creative and scientific abilities to drive the expansion of a human centric brand that's dedicated to bringing inspiration and joy to our community.

You will own the ticket sales strategy and digital marketing for our 2 leading festival/experience brands.

We are committed to your growth too. Our supportive team champions continuous learning and we will invest in your skills so you can experiment, refine, and master your craft.

About Wildkind

Wildkind is primarily an events business with two market leading outdoor events; Camp Wildfire and Camp Kindling. Founded in 2015 and growing rapidly, we aim to take our unique events worldwide to inspire, challenge and entertain over 1 million customers. 

Mission & Culture

Our mission is to spark curiosity, encourage endeavour and create joy. We’re ambitious and supportive, and invest heavily in your growth. Read more about our culture and values here.

Key Information

Salary: £52,000 to £62,000 per year depending on experience with opportunity to grow

Social: Monthly adventures/parties with your team

Health: Private healthcare insurance

Education: £1000 per year for your learning and development

Tools: Premium hardware and software for you to do your best work

Annual Leave: 30 days (including public holidays)

Location: Hybrid (Min 2 days per week in London Office)

Hours: 35hrs per week (Normally 10:00-18:00 but some flexibility possible)

Start Date: Flexible

Application Deadline: Applications are assessed as they are received. Apply as soon as possible.

Your mission

Own the ticket sales strategy and develop, execute and optimise paid media digital marketing campaigns. Experiment with other digital tactics to find alternative growth pathways, blending creativity with scientific rigour to test ideas and scale successes.

Your objectives

  1. Increase ROAS across paid media channels (Meta, Tiktok, Google)
  2. Improve website conversion rates across key conversion types (visit>registration, registration>purchase)
  3. Reduce reliance on paid media channels by improving organic discovery, referral and retention channels

Your responsibilities

We focus on objectives and results, with individuals driving the best ways to achieve them. The exact responsibilities will evolve under your leadership, but will include:

  • Drive sales growth for our existing events and ecommerce stores. Support the launch of new experiences and products.
  • Manage and mentor the Social Media & Community Marketer.
  • Report to the Managing Director and collaborate with senior team members.
  • Own and execute paid advertising strategy across Meta, Google, TikTok and emerging platforms (e.g. Pinterest, Snapchat).
  • Maintain and improve marketing data tracking, analytics, and attribution with support from developers as needed.
  • Develop and run a website CRO strategy, testing and improving key conversions and funnel effectiveness.
  • Manage website content and collaborate on SEO improvements and keyword strategies.
  • Design and run experiments to uncover growth opportunities and scale successful tactics.
  • Provide performance insights using analytics and session tracking tools to inform marketing and product decisions.
  • Work cross-functionally to embed marketing into digital and physical experiences to improve retention and referrals.

Your experience & abilities

  • Digital Marketing Expertise: 5+ years in digital marketing, with at least 2 years managing a direct report.
  • Paid Media Management: Proven success running and optimising Meta ad accounts with £50k+ monthly spend; experience with TikTok, Google, YouTube or Pinterest is a bonus.
  • Technical Skills: Confident working with websites, tag managers, ad platforms and data flows; able to interface with developers and solve tracking and attribution issues.
  • SEO: Knowledge of technical and strategic SEO fundamentals.
  • Analytics & Attribution: Skilled in GA, GTM, and CRM/CDPs; ideally with experience in SQL, Tableau or Mixpanel.
  • CRO & Data-Driven Insight: Experience improving conversion rates through user behaviour analysis and systematic testing.
  • Scientific Mindset: Familiar with hypothesis-driven marketing and experimentation processes.
  • Customer Psychology: Strong ability to empathise with target audiences and apply behavioural insights to drive action.
  • Complex Campaign Organisation: Skilled in organising multiple creative, copy, placement and audience combinations for performance campaigns.
  • Messaging & Retention: Capable of editing conversion-focused copy and running email, SMS, and WhatsApp campaigns.

Application Process

We want to get to know who you are and how you think. In your cover letter please:

  • Share your personal values and how they shape your work
  • Describe the culture that helps you thrive
  • Highlight the most relevant experience from your CV/portfolio
  • Mention any specialist skills, training or qualifications

You cover letter must also tell us:

  • Which of the four Patrols you’d join if you attended one of our events 

We’re looking for people interested in growing long-term with Wildkind. Shortlisted candidates will complete a task and get to meet the team as part of our interview process. 

We will request references to verify your experience before making any offer of employment.

Application Form

We only accept applications via the form on this page, please do not send applications by post or email as they will not be considered.

Apply Now

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