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Marketing Manager

A challenging role for an advanced marketer that would thrive on the responsibility of rapid revenue growth and the recognition of taking a unique concept worldwide. You will be instrumental in bringing joy to thousands of people as you craft excitement and connection in our community of customers and prospects.

You will take leadership over creating a high functioning marketing department as the company transitions from startup to growth phase. We are a supportive team and will invest in education and experimentation to push the boundaries of your abilities and our shared achievements.

Key Information

Salary: £55,000 to £65,000 per year depending on experience

Social: Annual retreat and monthly adventures/parties

Health: £500 per year for your physical/mental health

Education: £1000 per year for your learning and development

Annual Leave: 30 days (including public holidays)

Location: Hybrid (Minimum 5 days per month in London Office)

Hours: Flexible 40hrs per week (3 core hours per day between 10:00-18:00 GMT/BST)

Start Date: Mar-Apr 2022

Application Deadline: 6th Feb 2022

We are currently experimenting with our approach to hybrid work and flexible hours to find our optimum team setup. Some prefer the office hubbub, some prefer being home. We are goals focussed and want everyone to feel fulfilled in work and life, so we will look to integrate whatever helps you to be your best.

Your goal

Grow our community and revenue

You will be

Taking on responsibility for all marketing and communication activities for the organisation.

Strategy

  • Scaling existing marketing strategies to exhaustion 
  • Experimenting with new marketing strategies to find future growth opportunities

Brand

  • Developing our brand architecture, naming conventions, tone of voice, and visual styles to strengthen our identity and positioning
  • Managing the library of brand and media assets and protecting them from misuse

Implementation

  • Running & optimising content marketing and paid digital campaigns
  • Crafting content for our websites and owned media channels 
  • Managing our digital communities
  • Building marketing into our products through gamification
  • Writing and editing powerful copy that drives action
  • Managing the delivery of visual assets from our creative team
  • Improving automated messaging to craft beautiful customer journeys
  • Working with developers to improve our website conversion rate
  • Managing the communications diary and all official channels
  • Managing the marketing budget
  • Procuring agency and freelancer services and managing their delivery
  • Recruiting marketing team members and managing their work and development
  • Forging and managing marketing partnerships 

Analysis

  • Conducting research and providing insights to colleagues on product development, pricing strategies and emerging markets
  • Maintaining customer profiles so the business has an excellent idea of who we are serving and what is important to them

You are

  • Curious about the psychology of what makes people happy and what makes them take action toward greater enjoyment of life
  • Equally scientific and artistic; analysing data to draw a deep understanding of people and the ability to engage them with captivating stories, go hand-in-hand in this role
  • Able to empathise with customers, understand what's important to them and how we can enhance their lives with our work
  • Comfortable working on big picture strategies and the day-to-day grind, and good at switching between those mindsets
  • Skillful at reacting to changing circumstances; pivoting activity to maintain results
  • Excited by ambitious targets and an entrepreneurial environment, where you will have more freedom and more responsibility, but will have to create your own structure
  • Highly organised with a fastidious attention to detail and appreciation for visual aesthetics

You will need

  • Extensive experience in marketing management positions
  • Expert understanding of paid digital advertising
  • Expert understanding of content marketing
  • Demonstrable success in growing digital communities
  • Demonstrable success in growing revenues

About Wildkind

Wildkind is primarily an events business with two market leading event properties; Camp Wildfire and Camp Kindling. Since being founded in 2015 we have been growing at 100% year on year. Over the next 10 years we aim to take our unique events worldwide to inspire, challenge and entertain over 1 million customers. 

An incredible community has grown around our events and is now the centrepoint of everything we do. As well as investing in the growth of our events we are looking to expand our retail and media business lines to provide even more value to this group.

We are passionate about sustainability and inclusivity and these passions are reflected in our name. These themes will be a big focus of the next few years at Wildkind. We aim to reach Zero Emissions and Zero Landfill by 2025 and have similarly ambitious diversity targets. 

Our mission

To spark curiosity, encourage endeavour and create joy.

Our values 

We support diverse perspectives and discussion; everyone is encouraged to be themselves and input into the organisation and our work at all levels. What aligns us is our common values of Curiosity, Ambition, Integrity & Kindness which we try to practice in everything we do. 

Application Process

We are looking for team members that are interested in a long term career with Wildkind, and want to learn and grow with us. If you think you could achieve the goals set out in this role and would enjoy the work we do we encourage you to apply regardless of your background. We have an extensive interview process that includes completing tasks and getting to know your potential colleagues that will allow you to experience our culture first hand. We will request positive references from your past employers to support anything you tell us about your experience.

Apply Now

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